Copywriting done right

Basecamp is a company I follow very closely, not only because I use their products, like Basecamp & HEY, but for their amazing knack for writing copy that draws you into the product, and makes you understand it quickly, with no sales-y' BS!

Well played Basecamp, well played! 👏👏👏

Latest posts

Will you be a victim of the Authy hack? Lose the automation Don't fall into the evil ‘features’ trap Can Basecamp be used as a CRM? Overlooking simplicity OS for your business with Basecamp Living in a tool is the worst way to work Getting your team to use Basecamp Friday Fury: Data hoarding control freak Don’t be intimidated by Basecamp’s simplicity Don't be busy, be productive The best junk draw to rule them all Do it properly the first time around

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